A Public Relations (PR) analyst is responsible for his or her company’s industry analyst relations program and developing marketing communications strategies. Those in PR analyst positions assist with preparing media budgets and other marketing activities.
The primary duties of PR analysts include market research, collaborating with various industry personnel, and designing corporate strategies. PR analysts educate and inform internal staff about market trends, product features, and communications policies. They are involved in all communications projects, composing press releases, website news, event or product information, and new industry plans. PR analysts gather and present reports on marketing activities, consumer surveys, and inquiries. They also keep track of competitors’ processes and tactics.
PR analyst job candidates are those with bachelor’s degrees and graduate degrees in marketing or mass communications are strongly preferred. Outstanding oral and written communication skills as well as computer proficiency are required. Having strong networking skills and the ability to develop strategic plans is also a prerequisite for a PR analyst job.
Certified Public Relations Analyst™ CPRA
The Certified Public Relations Analyst ™ CPRA credential is a professional benchmark that demonstrates the attainment of a defined level of technical knowledge in public relations, professional practice, and ethical behavior. It forms the basis of the assessment that applicants must pass to gain Certified Risk Management Officer status and inclusion in the Register of The Global Academy of Finance and Management ® Certified / Chartered Professional. Individuals with several years of experience in public relations are encouraged to acquire this certification. A guide book shall assist candidates to pass in the CPRA examination besides providing a valuable source of reference for an individual to excel toward becoming a Certified Public Relations Analyst. Take the challenges ahead with the exclusive Certified Public Relations Analyst ™ certification.
Benefits of becoming Certified Risk Management Officer
· Personal recognition from your peers in project management and other professions.
· Enhanced CV to stand out in the job market.
· A framework for the development of your career.
· International recognition.
· Assurance for clients of high standards and ethical practice.
· Use of the post nominal CPRA or Certified Public Relations Analyst ™
e.g. J. Taylor CPRA Fellow GAFM®
Requirements: i) Diploma / Degree in Marketing or Mass Communications ii) 3+ years experience in public relations iii) Pass the CPRA examination
HOW TO APPLY: To qualify for the Certified Public Relations Analyst ™ certification, you need to complete the following steps:
Complete the Mandatory Candidate Information (MCI)
Complete the payment upon receipt of the invoice
Take the exam when you’re ready
Examination: email to request the examination questions when you are ready to take the exam. Examination comprised of 50 questions; Passing grade is 70%.
Course fee: Includes Certified Public Relations Analyst certificate, membership certificate, examination fee, and shipping.
Mandatory Candidate Information : please include the Title of the Certification Course that you wish to apply in the subject line when submitting the following information and attach a latest copy of your C.V. email to firstname.lastname@example.org
1) Full Name: 2) Shipping Address: 3) Name on Certificate: 4) Mobile number:
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